For the first time in more than a decade, golf is getting another prime-time exhibition. Except this one will be live — under the lights and in Detroit.
Quicken Loans Inc. is finalizing details for a match involving Rory McIlroy and Rickie Fowler a week before the U.S Open, a person familiar with the negotiations told The Associated Press on Monday.
The person spoke on condition of anonymity because the match has not been announced.
The match would be at the Detroit Golf Club on June 7, the Tuesday before U.S. Open week begins at Oakmont outside of Pittsburgh.
The first two hours would be televised live by Golf Channel, followed by the 9-11 p.m. slot shown live on CBS. It was not clear how many holes would be broadcast under the lights.
Unlike the Monday night matches involving Tiger Woods in 1999 and 2000, there would be a celebrity component with this exhibition. The person said it would be “Team Rory” against “Team Rickie.”
Still to be determined are the celebrities and the format.
Quicken Loans, the Detroit-based mortgage company, is no stranger to offbeat sporting challenges. It already has staged the first college basketball game on an active aircraft carrier, and two years ago offered $1 billion to anyone who completed a perfect bracket in the NCAA basketball tournament.
In golf, it became title sponsor of the Quicken Loans National, hosted by Woods, in 2014 and has a personal endorsement deal with Fowler. As part of its PGA Tour involvement, Quicken Loans has a sweepstakes in which it pays someone’s mortgage for a year when a PGA Tour player makes a hole-in-one.